Website Surveys: Capturing Visitor Feedback

Website surveys allow you to collect feedback from visitors on your marketing site, landing pages, or any public-facing web page — without requiring users to log in or have an account.

Website vs. In-App Surveys

While in-app surveys target authenticated users within your product, website surveys focus on anonymous visitors. This makes them ideal for:

• Landing page optimization — Understand what visitors think about your messaging and value proposition
• Exit intent feedback — Capture reasons why visitors are about to leave your site
• Content quality assessment — Ask readers to rate blog posts, documentation, or help articles
• Lead qualification — Gather information about visitors to route them to the right sales team

Installation

Adding website surveys requires a single script tag in your page's HTML. No user authentication or custom event setup is needed — the survey system works with page-level triggers and URL-based targeting.

Targeting Options

Website surveys support URL-based targeting rules:

• Exact URL match — Show the survey only on a specific page
• URL contains — Target pages that include a keyword in the path
• Regex patterns — Use regular expressions for advanced URL matching

You can also combine URL rules with timing conditions (e.g., show after 10 seconds on page) and scroll depth triggers (e.g., show after scrolling 50% of the page).

Styling & Customization

Surveys can be styled to match your website's look and feel through the no-code design editor or by applying custom CSS. Position surveys as bottom-right popups, centered modals, or inline embedded elements within your page content.

Click Get started now [1] to set up your first website survey.